Carbon Accounting
Ecological Footprinting
Sustainability Consultancy
Tools
Training
Business Case for Sustainability
Carbon Footprint
Ecological Footprint
Policy Context
News
In The Media
Partners
Publication
Clients and Case Studies
Contact Us
Staff
Our Story
National Express wanted to compare the carbon footprint of travelling between London and Edinburgh by different modes. The model BFF developed accounted for distances, emissions factors and occupancy rates of travel by plane, car and train. The results were used to underpin the national advertising campaign from National Express to guarantee their claims were transparent and justifiable.
The Volkswagen Polo Bluemotion has test emissions of 99g/CO2 per km. BFF calculated the emission savings from driving the Polo Bluemotion over a year instead of the average car in its class, and compared the figure to savings from recycling paper, drinks cans and plastic bags. Advertising campaigns were run in print, online and on television.